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Copywriter, Niche YouTuber, Hobbyist Drummer, Horror Enthusiast...



05 duolingo: duo’s basement
ad competition





(this is a submission for the 2024 youngones competition.)

BRIEF: Your challenge is to get Gen Z and millennials to sign up to learn with Duolingo by creating a buzzworthy idea
that taps into their fandoms and help them get more out of what they love.

IDEA: The best way to get to a horror fan’s heart is the real deal...
So Duo gave users a chance to rescue a kidnapped intern with a horror ARG that requires language skills.


duo’s basement: case study






AD: charley henson | ST: joy zhou, max king | XD: alyssa hwee, ryan rschork